.Column Viewpoints: 15.Ever pondered just how an electric designer winds up managing an influencer marketing platform? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Series.Secret takeaways:.Why investing algorithms caused loneliness (and a career pivot).The magic formula: genuineness + uniformity = influencer excellence.B2B influencer marketing in Asia: It's coming, however gradually.AI influencers: Cool, but possibly won't replace your BFF's Instagram.The settlement issue tormenting influencer marketing (and also exactly how Partipost is addressing it).Exciting reality: Jonathan's dad anticipates Mondays. Yes, you go through that right.Profits: The influencer advertising garden is actually evolving quicker than you can easily say "wipe up." Coming from micro-influencers to artificial intelligence characters, the video game is actually changing-- yet credibility still preponderates.So, just before you cross out that close friend with 200 fans as "certainly not influential," always remember: worldwide of nano-influencers, your bestie might just be actually the next major trait.Listen for even more influencer ideas as well as possibly pick up a tip or 2 for your very own Instagram game!